Uniquely placed in the global flower and plant sector providing bespoke freelance support in a mix of marketing, communications, writing and editing. 

“Positive, engaging, knowledgable, authentic"

“Love the session on branding" 

“Too many useful tips to itemise but so glad I came” 

Feedback from florists at a digital marketing workshop by Hannah

 

WORK

Freelance support tailored to suit the needs of different clients, while putting greater focus on driving positive growth and ethical practise in the flower and plant sector. Jobs can involve joining an established team, leading creative projects individually or outsourcing additional expertise through a network of contacts within the industry - valuing collaboration and communication with others.

 

Brand consistency, care and attention to the specific needs of each organisation is assured throughout.

Marketing

Creative strategic marketing concepts

Digital, content creation, websites, newsletters, social

Print media, magazines, promotional materials

Visual sales and marketing materials, toolkits, sales packs, adverts, etc

Industry surveys, market information

Classic PR

Experiential campaigns, events, workshops

Writing & editing (native English)

Creative editorial, research reports, industry news, sales copywriting and text editing in native English, written with an in-depth background knowledge of the flower sector. 

Communications

Managing and strengthening communication and stakeholder relations across organisations.

 

ABOUT

Hi, I’m Hannah. I started life in flowers as a teenager, a Saturday girl in a florist shop. Now, with 12 years’ experience in the sector, I freelance in marketing and writing for a range of companies. My aim is to continue working for those valued, varied clients while doing more to support positive, ethical and sustainable ideas in the sector. 

As a web-editor for many years and as previous editor of trade magazine Florist Business, my research and writing experience stretches across all areas of the industry - and I’m so pleased that the magazine received positive feedback from hundreds of florists. Thanks to years of interviews and events, I’m honoured to know a wide network of incredible florists, suppliers, growers, breeders and many others along the chain. I’m a geek for flower trends, floral business insights and creative marketing.

Based in London, I’m a native English speaker, passionate about working with people across the worldwide flower sector and the meaningful impact this industry has on people in all corners of the globe. You can always find me visiting Europe's staple flower shows in the Netherlands in November and in Germany in January. See you there!

Feedback on Florist Business magazine with Hannah as Editor​

 

"It’s a breath of fresh air in the industry and just what we need!"

Eden Blooms

"Forward thinking, creatively written, informative reading and perfectly packaged" 

Stock Florist

"Such a brilliant magazine. So refreshing and current!" 

The Wild Fox

 

CLIENTS

One-off campaigns and independent companies through to global brands.

Current clients include British floral magazines both trade and consumer facing, a global breeding company, a floral product wholesale company and a UK trade association. Another role involves managing communications for two large-scale, Europewide marketing campaigns for two of the the world’s biggest plant groups - geraniums and poinsettias.  

One-off, seasonal or sporadic previous projects have included EU supported initiatives, collaborative flower promotion campaigns, running business workshops for florists, PR for a garden-focussed community benefit project, creatives for international florist business networks, text editing for flower supply companies and PR for an international plant trade organisation.
 

 
 

ETHICAL

FLORICULTURE

Pollenup is built around a growing desire to drive ethical practise and positive growth in the flower and plant sector, both socially and environmentally. Get in touch if your organisation or business is working towards the same goals.

All ideas are welcome, whether providing support to struggling small businesses, using plants to develop community benefit projects, promoting innovative sustainable ideas, campaigning for locally grown flowers or for fair wages in global flower production areas.

 

CONTACT

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HANNAH DUNNE

London, UK

hannah@pollenup.com

@pollen.up

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